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Category Management: An Opportunity To Become More Strategic In Your Retail Business

Category ManagementCategory Management has evolved significantly over the past 30 years, and retail Category Managers have also evolved since their titles changed from “Buyers” to “Category Managers” in the 80’s (or have they?).

For most retail organizations, buying used to be done by vendor instead of by category – in fact, there are still some retailers in North America who continue to purchase by vendor.
Data – particularly retailer point of sale data, loyalty data and inventory data – is available at a much more finite level. …