Category: Efficient Assortment

5 Category Management Opportunities in Assortment and Shelving

Category Management StrategyCategory Management teams in consumer packaged goods companies spend much of their time completing efficient assortment and shelving projects, both internally and for their retailers.   As the retail landscape continues to change, , so should the processes, practices and training that the category management team needs to order to provide added value both internally and with their retail partners.   With the summer season on us, and possibly a bit more time on our hands before the busy fall, it may be time to define some …

Efficient Assortment Strategies: A Retailer Perspective

155507168     Efficient Assortment is the most important tactic in category management – without the product being listed at the retailer, it’s never going to make to the shelf, and will never sell!  When you think of Efficient Assortment, you may think about the tactical side of the process – the one that is typically completed by the category management or category development team.  It includes the analytics, data and even “push of the button” tools to help make item level recommendations (particularly behind new product …

Efficient Assortment Best Practices: Develop Corporate Strategies and Processes

Efficient AssortmentAs a supplier, when you think of Efficient Assortment, you may think about the analysis side of the process – the one that is typically completed by the category management or category development team.  It includes the analytics, data and maybe even “push of the button” tools to help make item level recommendations (particularly behind new product launches).  And you may complete your assortment analysis and recommendations to your specific brands or a segment within the category, or you may complete it for …

 

Measuring and fixing distribution gaps can lead to increased sales & profit!

A big opportunity for many retailers and suppliers is to “fix” their distribution on currently listed items – we spend so much time doing efficient assortment analysis, when sometimes the biggest and easiest opportunities lie within products already carried at the retailer!  Distribution data relates to the availability of the item across a specific geography.  There are two different options that you may have available in your data to measure the availability of items as a measure:

1.  % of stores carrying: 

Based on # of retail outlets, or store count, in the retail universe
Calculation:  # …