Archive for: February 2014

Category Management First, Collaboration Second (Part 2!)

Posted in category: Category Management

by Sue Nicholls, Category Management Knowledge Group

My last blog posting, which was written based on a free live webinar (“8 Essentials to Know About the Category Management Foundations”) that I facilitated the week before, has been incredibly popular with our network.  In net, as the industry tries to move forward with more collaborative efforts between retailers & suppliers, they need to make sure they have solid foundations in place.  And many of these foundations directly relate to category management strategy and capabilities within your organization.  Without these foundations, your collaborative efforts are going to be …

Category Management Foundations First; Collaboration Second

Collaboration is one of the buzzwords of 2014.  If your organization has “collaboration” as one of its key focus areas this year, you should ensure your category management foundations are right first.  In this blog, I’ve put together eight “essentials” required for more strategic category management.  These category management essentials will help create a platform from which collaboration will be much more achievable between retailers and suppliers.
1.  Know the Retailer’s Strategies:
The Retailer Strategy is an umbrella that drives all the different components of …