Archive for: June 2012

Category Management Series Tip #16: The 4 P’s

Product, Placement, Pricing and Promotion.  Each of these P’s influences volume and share within a brand or category. They are the key drivers.

The 4 P’s need to be monitored, in order to understand how they impact volume growth or decline within a brand or category. It’s really about Putting the right product in the right place, at the right price, at the right time.

For suppliers, the 4 P’s tie in with the Marketing decisions under the supplier’s control that can affect …